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What do they think we are? NUTS!

10/14/2011

9 Comments

 
Picture
My friend Nancy showed me this packaging today.  As you may know by now, I am NOT a fan of single-use plastic packaging.  In fact, it makes me a bit crazy but this one, this one. . . well, let's just take a look shall we.  (If you can't tell from the picture it is a plastic container.)  In big words:  "84% Less Packaging".  That sounds great, right?  Well, let's take a closer look at the fine print, shall we . . .
Picture
"Than glass jar by weight".  REALLY?!  Plastic weights less than glass?  Incredible.  Or do they think we are incredibly stupid?  If this isn't a prime example of "green-washing" I don't know what is. 

It is my opinion that this advertising crosses the line set by the FTC (Federal Trade Commission)
Part 260 -- GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS
(c) Overstatement of environmental attribute: An environmental marketing claim should not be presented in a manner that overstates the environmental attribute or benefit, expressly or by implication. Marketers should avoid implications of significant environmental benefits if the benefit is in fact negligible.

The FTC offers this example:

Example 1:A package is labeled, "50% more recycled content than before." The manufacturer increased the recycled content of its package from 2 percent recycled material to 3 percent recycled material. Although the claim is technically true, it is likely to convey the false impression that the advertiser has increased significantly the use of recycled material.

I think advertising that a plastic single-use packaging is 84% Less Packaging (by weight than glass) although I am sure technically true (duh!) qualifies as an overstatement.  If you feel likewise (and inspired to do so), you can file a complaint with the FTC by visiting this web site or calling: 1-877-FTC-HELP (1-877-382-4357).  It takes about 5 minutes.

Planters, as far as I am concerned you can plant this ad campaign where the sun don't shine.  I'll take bulk (zero packaging) peanuts over this nonsense any day of the week.  Shame on you. 
9 Comments
MissesStitches link
10/14/2011 01:33:01 pm

Shame on Planters. How stupid do they think we are?

Reply
Dale Elliott
10/15/2011 01:11:25 am

Done. Posted a complaint on the FTC website and sent it to Planters as well. Thanks for shining a light on this shameful green washing.

Reply
Liesl link
10/16/2011 03:45:28 am

I've never heard the term "green-washing." I've known of it, but not what it was called!

This is terrible. How stupid do they think we are? I have a thing against Planters anyway. Once I was eating some of there peanuts, thinking them innocent enough for this vegetarian, only to find out they were coated in gelatin! Goes to show, in both cases, it's important to read the fine print!

Reply
Jen Madsen link
10/17/2011 12:19:50 pm

Done! That kind of silliness needs to end.

Reply
Teresa link
10/17/2011 11:50:25 pm

So agree. I also hate all those bottled waters that are coming out now with "eco" packaging to make people feel better about buying them. UGH!

I'll hem your shower curtain when I am there…

Reply
mb link
10/18/2011 05:11:35 am

wow. just wow.

Reply
Laurie Lemmlie-Leung link
10/18/2011 05:00:45 pm

I used to love Planters Peanuts, until the day I too read the ingredients and found gelatin listed.

This makes me sad. Shame on you Planters. I will send a complaint to the FTC too.

I also agree with Teresa on the bottled water.

Small changes from everyone would make such a big difference.

Reply
CE
8/30/2012 04:18:51 am

Filed a complaint and called Kraft who makes this. Kraft rep took down a case # and said someone would contact me... not holding my breath.

Reply
Cory @ Aquarian BAth link
3/31/2014 09:51:27 am

That is really ridiculous. I am a follower of Beth Terry's plastic free blog. She has a lot of good info. http://www.myplasticfreelife.com. I do my best to reduce plastic in my business. I get paper tape and paper padded mailers from Uline.

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  • Fabrics
  • Ordering Fabric
    • Fabric Calculator
    • USA Ordering >
      • Organic Cotton Plus
      • Honey Be Good
      • Silver Needle & Thread
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      • Whoelsale Application
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    • EU B2B
  • Who's Using our Fabrics?
    • Featured Designer
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    • Bedding/Home
    • Children
    • Pets
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  • Press
    • Online
    • In Print
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  • Why Organic?
    • Why Organic?
    • Textile Truths
    • Organic Evolution
    • Organic (r)evolution
  • About Us
    • Meet the Team
    • GOTS Certificate
    • History of Harmony Art
    • Artist Statement
    • Speaking
    • Trees Talk
  • Fabric Glossary
  • FAQ
  • BUZZ