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What do they think we are? NUTS!
My friend Nancy showed me this packaging today. As you may know by now, I am NOT a fan of single-use plastic packaging. In fact, it makes me a bit crazy but this one, this one. . . well, let's just take a look shall we. (If you can't tell from the picture it is a plastic container.) In big words: "84% Less Packaging". That sounds great, right? Well, let's take a closer look at the fine print, shall we . . .
"Than glass jar by weight". REALLY?! Plastic weights less than glass? Incredible. Or do they think we are incredibly stupid? If this isn't a prime example of "green-washing" I don't know what is.
It is my opinion that this advertising crosses the line set by the FTC (Federal Trade Commission)
Part 260 -- GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS
(c) Overstatement of environmental attribute: An environmental marketing claim should not be presented in a manner that overstates the environmental attribute or benefit, expressly or by implication. Marketers should avoid implications of significant environmental benefits if the benefit is in fact negligible.
The FTC offers this example:
Example 1:A package is labeled, "50% more recycled content than before." The manufacturer increased the recycled content of its package from 2 percent recycled material to 3 percent recycled material. Although the claim is technically true, it is likely to convey the false impression that the advertiser has increased significantly the use of recycled material.
I think advertising that a plastic single-use packaging is 84% Less Packaging (by weight than glass) although I am sure technically true (duh!) qualifies as an overstatement. If you feel likewise (and inspired to do so), you can file a complaint with the FTC by visiting this web site or calling: 1-877-FTC-HELP (1-877-382-4357). It takes about 5 minutes.
Planters, as far as I am concerned you can plant this ad campaign where the sun don't shine. I'll take bulk (zero packaging) peanuts over this nonsense any day of the week. Shame on you.
10/14/2011 01:33:01 pm
Shame on Planters. How stupid do they think we are?
10/15/2011 01:11:25 am
Done. Posted a complaint on the FTC website and sent it to Planters as well. Thanks for shining a light on this shameful green washing.
I've never heard the term "green-washing." I've known of it, but not what it was called!
10/17/2011 12:19:50 pm
Done! That kind of silliness needs to end.
10/18/2011 05:00:45 pm
I used to love Planters Peanuts, until the day I too read the ingredients and found gelatin listed.
8/30/2012 04:18:51 am
Filed a complaint and called Kraft who makes this. Kraft rep took down a case # and said someone would contact me... not holding my breath.
3/31/2014 09:51:27 am
That is really ridiculous. I am a follower of Beth Terry's plastic free blog. She has a lot of good info. http://www.myplasticfreelife.com. I do my best to reduce plastic in my business. I get paper tape and paper padded mailers from Uline.
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