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My friend Nancy showed me this packaging today. As you may know by now, I am NOT a fan of single-use plastic packaging. In fact, it makes me a bit crazy but this one, this one. . . well, let's just take a look shall we. (If you can't tell from the picture it is a plastic container.) In big words: "84% Less Packaging". That sounds great, right? Well, let's take a closer look at the fine print, shall we . . .
"Than glass jar by weight". REALLY?! Plastic weights less than glass? Incredible. Or do they think we are incredibly stupid? If this isn't a prime example of "green-washing" I don't know what is.
It is my opinion that this advertising crosses the line set by the FTC (Federal Trade Commission)
Part 260 -- GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS
(c) Overstatement of environmental attribute: An environmental marketing claim should not be presented in a manner that overstates the environmental attribute or benefit, expressly or by implication. Marketers should avoid implications of significant environmental benefits if the benefit is in fact negligible.
The FTC offers this example:
Example 1:A package is labeled, "50% more recycled content than before." The manufacturer increased the recycled content of its package from 2 percent recycled material to 3 percent recycled material. Although the claim is technically true, it is likely to convey the false impression that the advertiser has increased significantly the use of recycled material.
I think advertising that a plastic single-use packaging is 84% Less Packaging (by weight than glass) although I am sure technically true (duh!) qualifies as an overstatement. If you feel likewise (and inspired to do so), you can file a complaint with the FTC by visiting this web site or calling: 1-877-FTC-HELP (1-877-382-4357). It takes about 5 minutes.
Planters, as far as I am concerned you can plant this ad campaign where the sun don't shine. I'll take bulk (zero packaging) peanuts over this nonsense any day of the week. Shame on you.
Founder of Harmony Art organic design.